The Significance of Dhanteras: More Than Just Buying Gold

As Diwali approaches, life slows down in the most beautiful way. In a festive spirit, family members gather to clean, cook delicacies rich in milk, ghee, and cardamom, and create colourful rangolis. Every house glows with lights, laughter, and a sense of togetherness.

Diwali is one of the most awaited festivals for Hindus, celebrated over five joyful days. Every day has a unique significance. But the festivities officially begin with Dhanteras. This day marks the start of new beginnings, good health, and prosperity. Many bring home gold, silver, or something new, but the significance of Dhanteras goes much deeper. It’s about gratitude, renewal, and welcoming the festive season with hope.

​What is Dhanteras and Why Is It Celebrated?

Dhanteras, also known as Dhanatrayodashi, falls on the thirteenth day of the Hindu lunar month of Kartik. Dhanteras' meaning is closely linked to abundance, as ‘Dhan’ means wealth, and ‘Teras’ refers to the thirteenth day.

According to Hindu scriptures, Dhanteras marks the appearance of Lord Dhanvantari, the god of Ayurveda and Medicine, during the churning of the ocean (Samudra Manthan). He emerged carrying a pot of Amrit, the nectar of immortality, symbolising health, well-being, and longevity. For this reason, Dhanteras is considered an auspicious day to pray for good health and prosperity.

But why is Dhanteras celebrated? Its significance goes beyond rituals and material purchases. It reminds us to value holistic prosperity, which is the wealth of physical health and spiritual well-being. The festival also teaches the importance of gratitude, mindfulness, and starting new ventures on an auspicious note.

How is Dhanteras Celebrated in India?

Families observe Dhanteras by performing Lakshmi Puja, lighting lamps or diyas, and preparing their homes to invite positive energy. There should be no darkness around. Traditionally, people purchase gold, silver, or utensils, believing these items attract fortune and safeguard the household. With Dhanteras, we prepare for Diwali, also known as Kali Puja, the Hindu New Year, and then Bhaidooj.

Why Should You Buy Gold, Silver, or Utensils on Dhanteras?

Buying gold, silver, or utensils on Dhanteras is a small step that connects us with intention, prosperity, and tradition.

  • Gold represents purity, prosperity, and durability, and is believed to bring good luck and financial stability. Coins, bars, or jewellery are popular choices, each carrying the hope of abundance and security.

  • Silver is valued for its clarity, elegance, and calming energy. Many buy silver coins, jewellery, or utensils like thalis and glasses, which are believed to attract positive energy and maintain harmony in the home.

  • Utensils, especially of brass or copper, are also a meaningful choice. Items like diyas, puja thalis, and everyday vessels are thought to purify the home, invite positivity, and mark the start of new beginnings.

Dhanteras in 2025 is on 18th October, 2025. Check this link to learn about the best time to buy gold on Dhanteras, puja timings, and other rituals.  

But wait! Aren’t Dhanteras and the other days of Diwali all about gifting and spreading joy? So, along with buying gold and silver, why not add a little rich, healthy sweetness to your family's festive season? Wondering how? With Diwali special Kota sweets from Kota Fresh Dairy.

Make Festivals Extra Special with Kota Fresh’s Sweets Range

You will agree that whether it is a Diwali get-together, a Bhai Dooj lunch, or Dhanteras puja, all celebrations and customs are incomplete without “kuch meetha”. So if you are looking for yummy yet healthy Diwali gift ideas for family, go for our sweets range.  

At Kota Fresh, we have a variety of mithais made from pure cow milk under hygienic practices. Whether you want the nutty richness of Kaju Katli, the melt-in-the-mouth goodness of Gulab Jamun, or the creamy indulgence of malai peda, we have something to make every festive moment sweeter.

The five days of Diwali are not just about gifting. It’s also about cherishing beautiful family bonds. Hey, does this remind you of how your brother would eat your share of rasgullas? At Kota Fresh, you can buy spongy rasgullas as Bhai Dooj special sweets for your brother. We have tins available in 15 kg, 17 kg, and 20 kg sizes (you can pack some extra to share equally).

And that’s not all. We also have soft malai pedas. It’s a hit amongst the dadi’s and nani’s. You can check the sizes of our sweets range here.

So, what are you waiting for? This festive season, go beyond tradition. With gold and silver, add a touch of sweetness too. Whether you are buying Bhai Dooj sweets for brother, or sweets for family, relatives, or colleagues, make your celebration richer, happier, and a little more memorable with Kota Fresh.

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Corporate Diwali Gifting with Kota Fresh Sweets: The taste of tradition