Paneer's shelf life depends on the quality of the milk. Fresh, hygienic milk with a low microbial load yields paneer that stays stable longer.

Somewhere, because of social media trends and modern diet advice, milk has picked up a bad name. Many people have started cutting it out, believing dairy milk myths that sound convincing but aren’t always true.

With India’s growing appetite for dairy products, the demand for paneer has risen sharply, and so has the pressure on manufacturers to increase production quickly.

There was a time when paneer was pure royalty. Reserved for weddings, Sundays, or the rare "guests are coming" moment, it was everyone's favourite over the other ingredient.

India has long been a protein-deficient country. Despite having access to lentils, legumes, and dairy, there was a clear lack of awareness about how much protein our bodies actually need.